It All Starts Dry! Versatility Is Where You See The Difference

Tacos and Rice

FOODSERVICE SCENARIO

The first of the month is approaching and it’s time to place orders and reorders. You’ve seen what is working and you know what isn’t. The menu can be tweaked but with menu changes comes new products to purchase. Your foodservice broker introduces you to a dry mix product that correlates to your menu change. WAIT! Did you say “DRY MIX”?

YES WE DID! NO NEED TO FEAR CHANGE…IT ALL STARTS DRY!

One of the benefits of using a dry mix is that customers receive a mixture of the basic ingredients rather than having to purchase each one of them individually and possibly, mince and dice multiple ingredients before ever starting to cook. Dehydrating vegetables and blending fresh, dry seasonings along with smart packaging, opens the door to a world of menu VERSATILITY. This is where the possibilities become endless! For example, a container of Chipotle Flavor Taco Seasoning Mix isn’t just for making the obvious; it can easily be combined with cream cheese, mayonnaise, rice, ranch dressing or brownie mix (yes BROWNIE mix) to make many culinary concoctions. In fact, one package of dry mix can be used for as many as 50 servings and in at least 10 different recipes.

Another strong attribute of dry mix is the capability to adjust the strength of the flavors or alter the thickness of the sauce or gravy. When the mix starts dry, you can make the product according to package directions or slowly add liquid until the desired thickness or flavor is reached. This closely resembles “cooking from scratch”. Although, cooking from scratch exudes craftsmanship, it also means additional prep time and expense.

There is a trendy, culinary term that backs the concept of dry mix called “speed scratch”. Speed scratch is loosely defined as the process in which a chef utilizes a prepared mix in replacement of individual basic ingredients and then adds a handful of additional ingredients to make the creation signature and to finish the dish – FAST!

Versatility isn’t just a matter of menu expansion or culinary art, it also helps restaurants and foodservice providers make more profitable meals. How? Dry mix is lighter and less bulky than RTU products, which translates to “more for your money”. It also allows more flexibility for food storage since refrigeration is not required.

Dry mix lends itself more to menu versatility, higher profits, less storage worries and more time for doing what you LOVE to do!

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