It’s Time to Dress It Up For Business: Is Your Salad Ready?
New research shows that opening the door to the thriving soup and salad market can bring in additional sales. Technomic, a leading research group for the foodservice industry, found that 43% of consumers chose a certain restaurant based on their salad options alone. It is important for us in the foodservice industry to recognize these emerging trends so that we stay informed and offer what today’s consumer is demanding.
Fast casual restaurants, the fastest growing segment of the restaurant industry, have profited from offering “Signature Salads”. Salads encompassing exotic lettuces, meat or seafood toppings, nuts and berries, and a wide variety of cheeses suggest higher-quality ingredients; giving off the aura of nutritious and satisfying. Another key part of the emerging demand for salad is for the flavorful dressings that compliment them. Dressings are no longer relegated to “on the side” but instead have become the cornerstone of a salad.
Ethnic offerings entice tired palates to try an alternative twist to a safe favorite. For example, Foothill Farms® Avocado Ranch Dressing elevates the ever-popular ranch to a more complex, gourmet offering. This dressing compliments the Mexi-Cali Cobb Signature Salad, a blend of fresh baby spinach leaves, black beans, grilled shrimp, and pureed avocado. A second signature salad utilizing Ranch Dressing as a base is the popular Asian Salad. Our Wasabi Ranch Dressing gives romaine lettuce, grilled or smoked chicken, cilantro, wonton strips, purple cabbage, and sesame a spicy kick (another trend for 2014)! If peppery makes you cautious, chefs use our 1000 Island or Honey Mustard Dressing mix to create an Asian Dressing that gives taste buds a sweeter, honey-ginger fix. Another “Signature Salad” that pleases the less adventurous eater while still encouraging the desire to branch out is a steak, ham, or bacon topped salad. These salads draw guests looking for lower carb options but who aren’t ready to sacrifice the “meat” on their plate. Foothill Farms® Blue Cheese Dressing drizzled atop mixed herbs, roasted red peppers, provolone cheese, red onions, seedless cucumbers, and sliced cherry tomatoes, adds just the right amount of hearty and tangy to satisfy the inner lumberjack.
Last but certainly not least, especially with the growing trend of vegan and organic-demanding consumers, is the vegetarian garden salad. Fresh from the farm rules the day when salads offer a variety of lettuces, herbs, peppers, mushrooms, berries, fruits, onions, and squash. Our Lido Italian Dressing & Seasoning mix allows you to create your own “Signature Dressing” by adding your choice of vinegars – wine, balsamic, or white. If your goal is green (no pun intended), adding “Signature Salads” to your menu is a sure way to tempt your patrons’ taste buds and keep them coming back for more! Using dry salad dressing mixes like Foothill Farms®, allows foodservice professionals to create multiple varieties of gourmet. For more salad recipe ideas, please visit http://www.foothillfarms.com/recipes.