Getting Back to Scratch Cooking
At culinary school or technical college, none of us made big plans to fill our menus with pre-made foods. We didn’t dream about one day microwaving our way to the top. We also never could have known just how impractical it is to make everything from scratch with real-world time and labor constraints. Bravo to those who do, but for the rest of us, we’ve learned to pick our battles and find secret weapons that help us get close to scratch.
Step 1: Experiment with Speed-Scratch Products
It’s not a new term, but as “house made” and “scratch” continue to pique diners’ interest it’s good to remember that there’s help at hand. According to Mintel, creating exclusive menu items is a key strategy, since they provide consumers something they cannot get elsewhere. Over the past three years, menu item claims such as “signature” (15%), “original” (10%), “homemade” (25%), and “house” (67%) have all risen. From par-baked crusts to pre-mixed seasonings, cooks can find convenience ingredients that are either partially prepped, pre-measured or primed-for-use that simplify turning out signature, house-made dishes. It’s just a matter of finding the products that do enough of the work without encroaching on your creativity.
Taking speed-scratch products for a test drive is well worth the time. Sauces are a good place to start. They can be challenging to make consistently every time depending on your staff. So experiment with good quality dry mixes that allow you to just add water and a couple other back-of-house ingredients to make them your own, like red pepper flakes for heat or roasted garlic for authenticity. You’ll find that you can significantly cut time, elevate flavor and turn out once-demanding dishes easily.
Step 2: Factor in Versatility
Some prepared products can help you get to a finished dish fast, but are one-trick ponies. You’ll want to avoid these in order to maximize your budget. For example, I’ve found that I don’t like using pre-marinated chicken because I can only menu it in one or two ways. If I get that same flavor profile in a seasoning blend or sauce mix, I can use it to create multiple dishes, including chicken, soup, pasta and more.
Customer satisfaction is a top priority which is why using prepared products to turn out quality food and a customized menu are important. But, there’s a sweet spot in the cost-effectiveness of speed-scratch products, and versatility is a big part of it. Dry mixes that you can menu in multiple ways offer significant advantages over scratch and ready to use (RTU) products every step of the way, from purchase and storage to preparation and finish.
Step 3: Consider Equipment Investments
Making a strategic equipment investment is another way to leverage the made-from-scratch trend as demonstrated by Chandler Unified School District Food and Nutrition Director Wesley Delbridge who told Foodservice Director, “It’s hard with schools to start literally from scratch, but it’s the perfect setting to do finishing touches.”
After putting pizza ovens in cafeterias and having the staff assemble prepared ingredients and bake off pizzas on site, sales skyrocketed. “It’s the same pizza as before. But the smell and seeing the pizza come out of the oven doubled participation,” Chandler says. While the up-front cost of equipment may be high, consider the long-term impact on sales.
Where there’s a will there’s a way, so don’t shy away from the scratch trend. Get a head-start with smart, multitasking products and equipment.
Find affordable and efficient ways to get closer to scratch cooking with Foothill Farms.